DirectLync is a sales and marketing SaaS where users can manage their email marketing and social media channels, track correspondence and sales opportunities through a CRM, and view integrated reporting all in one place.
I designed a user-friendly, all-in-one platform to help low-tech business owners save time and money. By thoughtfully integrating essential tools and intuitive visuals, the product empowers users with limited experience to confidently manage their sales and marketing with ease, and enjoy doing it.
Research and analysis
I conducted competitive analysis and user research to build detailed personas that captured user needs and behavior, which I then used to create empathy maps and inform user-centered design decisions.”
Brand building
A cohesive brand identity supported by a clear style guide and strategic marketing efforts.
End-to-end design
Design informed by data, driven by UI/UX principles, validated through A/B testing, and delivered via an agile rollout.
Strategy and collaboration
I collaborated closely with Product, Engineering, Sales, Marketing, and Customer Service teams to ensure alignment across departments and deliver solutions that addressed both business goals and user needs.
