Design in action
What I’ve built, what I’ve learned, and what helps me make it happen
BuildingLink
Senior Product Designer
Spearhead a comprehensive UI/UX design strategy by crafting intuitive user flows and high-fidelity designs, resulting in a consistent year-over-year increase in user satisfaction.
Lead the creation of high-fidelity designs and wireframes, enhancing user engagement and satisfaction through iterative feedback and alignment with business goals.
Drive the strategic development of BuildingLink’s design system, fostering cross-team collaboration and ensuring brand alignment, resulting in improved design efficiency.
Implement a structured approach to user feedback, fostering a culture of continuous improvement and ensuring designs meet user needs and business objectives.
Decisionary Media/DailyMail
Senior Product Designer
Defined the design vision and established product direction for Decisionary’s content-driven portfolio, enhancing user engagement through targeted design strategies within 6 months.
Conducted user research, interaction and visual design, functional prototyping, and testing across web and mobile products.
Collaborated with product managers, engineers, stakeholders, and vendors to define product requirements and roadmap.
Established a comprehensive design system, unifying Decisionary’s products and enhancing collaboration across teams by streamlining design processes.
Developed a comprehensive visual identity for Decisionary, fostering brand consistency and enhancing user engagement through targeted design strategies.
DirectLync
Founding Designer
Established the UX/UI vision for DirectLync’s SaaS platform through targeted user workflows and prototypes, constantly increasing platform usage.
Enhanced user-centered design decisions by implementing a structured feedback loop, fostering collaboration across teams and improving design outcomes.
Led the development of DirectLync’s design system and visual identity, enhancing user-centered design principles and improving design consistency across all platforms.
Collaborated with marketing and development teams to align product vision, ensuring cohesive branding and user experience across all platforms.
Translated client visions into deliverables through discovery, project management, prototyping, and the design of web and mobile applications.
Everything else
Education
UX & UI Design
Wireframing and Prototyping / User Interface Design / User Experience Testing / Responsive Design Solutions
Product management
Strategic Roadmapping / Cross-functional collaboration / Data-Driven Decision Making
Research
User Research and Analysis / Wireframing and Prototyping / User Interface Design / User Experience Testing / Responsive Design Solutions
Branding
Branding Strategy and positioning / Visual and Verbal Consistency / Audience Connection
I speak the language of design fluently and my toolbox overflows with most software and applications used to produce the best results.
Design
Figma
Sketch
Adobe XD
Adobe Photoshop
Adobe Illustration
Adobe Indesign
Premier
After effects
Product management
Jira
Confluence
Asana
Miro
Airtable
Azure
Development
Storybook
HTML & CSS
Wordpress
Elementor
Analytics
Pendo
Hotjar
Google Analytics
Come explore a creative process where keeping things simple makes every design more beautiful and effective.
01
Discover Needs
I delve deep into understanding your brand, target audience, and objectives, unraveling the insights that will shape our creative journey.
02
Design Experience
Armed with insights, I bring concepts to life, seamlessly blending aesthetics and functionality for a visually stunning and user-centric experience.
03
Refine Feedback
I iterate tirelessly, refining designs based on feedback, ensuring every pixel and interaction aligns perfectly with brand identity and user expectations.
04
Deliver Project
The culmination of a collaborative efforts results in the delivery of a polished, cohesive digital experience that not only meets but exceeds expectations.