Experience

Design in action

A look at the products I’ve built, the growth they’ve driven, and the journey that’s shaped my craft

Career

Career

BuildingLink

2022 - Present

2022 - Present

Senior Product Designer (remote)

  • Lead end-to-end product design strategy, from user research to high-fidelity interfaces, creating cohesive experiences that drive measurable improvements in user satisfaction.  

  • Define and execute actionable design solutions through wireframes, prototypes, and iterative testing, aligning cross-functional teams to increase engagement and achieve core business goals. 

  • Collaborate closely with product, engineering, marketing, and executive teams to drive alignment on strategy and execution, while fostering a strong design culture through mentorship, design critiques, and ongoing support that helps elevate the skills and impact of other designers.

  • Own the evolution of BuildingLink’s design system, establishing scalable components and guidelines that improved design efficiency, reduced inconsistencies, and strengthened brand alignment across teams

  • Build a structured feedback loop by synthesizing user insights, support data, and usage patterns to drive continuous improvement and ensure product decisions consistently meet both user needs and business objectives.

Decisionary Media/DailyMail

2022

2022

Senior Product Designer (remote)

  • Defined the design vision and established product direction for Decisionary’s content-driven portfolio, leading to a highly successful launch that drew millions of visitors and accelerated the acquisition of the Decisionary Media company.

  • Conducted user research, interaction design, visual design, functional prototyping, and testing across both web and mobile products.

  • Collaborated with product managers, engineers, stakeholders, and vendors to define product requirements and shape the product roadmap.

  • Established a comprehensive design system that unified Decisionary’s products, improved cross-team collaboration, and streamlined core design processes.

DirectLync

2015 - 2022

2015 - 2022

Founding Designer (remote)

  • Took ownership of the UX/UI vision for DirectLync’s SaaS platform by defining targeted user workflows and prototypes, consistently driving increases in platform usage.

  • Strengthened user-centered decision-making by establishing a structured feedback loop that improved cross-team collaboration and led to more effective, insight-driven design outcomes.

  • Owned the creation and evolution of DirectLync’s design system and visual identity, elevating design consistency and reinforcing user-centered principles across all product surfaces.

  • Partnered closely with marketing, engineering, and product teams to align on product vision, ensuring cohesive branding and a unified user experience across every platform.

  • Mentored and guided junior designers, engineers, and product team members, fostering a collaborative design culture and leveling up team capabilities.

  • Translated client goals into actionable design deliverables by leading discovery, managing project direction, and producing prototypes and application designs for both web and mobile products.

Everything else

  • 2014 - 2015: Almo Corporation, Art Director (Philadelphia, PA)

  • 2013 - 2014: McNeil Media Group, Art Director (Yardley, PA)

  • 2010 - 2013: NAPCO Media, Art Director (Philadelphia, PA)

  • 2007 - 2010: Chadick+Kimball Agency, Senior Graphic Designer (Washington, DC)

  • 2004 - 2007: National Association of Broadcasters, Graphic Designer (Washington, DC)

  • 2014 - 2015: Almo Corporation, Art Director (Philadelphia, PA)

  • 2013 - 2014: McNeil Media Group, Art Director (Yardley, PA)

  • 2010 - 2013: NAPCO Media, Art Director (Philadelphia, PA)

  • 2007 - 2010: Chadick+Kimball Agency, Senior Graphic Designer (Washington, DC)

  • 2004 - 2007: National Association of Broadcasters, Graphic Designer (Washington, DC)

Education

1999 - 2003

1999 - 2003

  • University of Maryland, College Park
    Bachelor of Arts

Skills

Skills

UX & UI Design

Wireframing and Prototyping / User Interface Design / User Experience Testing / Responsive Design Solutions

Product management

Strategic Roadmapping / Cross-functional collaboration / Data-Driven Decision Making

Research

User Research and Analysis / Wireframing and Prototyping / User Interface Design / User Experience Testing / Responsive Design Solutions

User Research and Analysis / User Experience Testing / Focus Group Testing

Branding

Branding Strategy and positioning / Visual and Verbal Consistency / Audience Connection

Toolbox

Toolbox

I speak the language of design fluently and my toolbox overflows with most software and applications used to produce the best results.

Design

Figma 
Sketch
Adobe XD
Adobe Photoshop
Adobe Illustration
Adobe Indesign
Premier
After Effects

Product management

Jira
Confluence
Asana
Miro
Airtable
Azure

Development

Storybook
HTML & CSS
Wordpress
Elementor

Analytics

Pendo
Hotjar
Google Analytics

How I work

How I work

Come explore a creative process where keeping things simple makes every design more beautiful and effective.

01

Discover Needs

I delve deep into understanding your brand, target audience, and objectives, unraveling the insights that will shape our creative journey.

02

Design Experience

Armed with insights, I bring concepts to life, seamlessly blending aesthetics and functionality for a visually stunning and user-centric experience.

03

Refine Feedback

I iterate tirelessly, refining designs based on feedback, ensuring every pixel and interaction aligns perfectly with brand identity and user expectations.

04

Deliver Project

The culmination of a collaborative efforts results in the delivery of a polished, cohesive digital experience that not only meets but exceeds expectations.