Experience
Design in action
A look at the products I’ve built, the growth they’ve driven, and the journey that’s shaped my craft
BuildingLink
Senior Product Designer
Lead end-to-end product design across core workflows, including user research, UX strategy, wireframing, prototyping, and high-fidelity UI design, driving improvements in usability, engagement, and customer satisfaction.
Collaborate closely with product management, engineering, marketing, and executive stakeholders to align design decisions with business goals, technical constraints, and product strategy.
Own and scale the design system, establishing reusable components and documentation that improve design consistency, development efficiency, and cross-team collaboration.
Synthesize qualitative research, customer feedback, support data, and product analytics to inform product requirements, roadmap decisions, and iterative design improvements.
Mentor designers and contribute to a strong UX design culture through design critiques, process improvements, and cross-functional collaboration.
Decisionary Media/DailyMail
Senior Product Designer
Defined the product design vision and UX strategy for a content-driven platform, contributing to a successful launch that attracted millions of users and supported the company’s acquisition.
Led user research, interaction design, visual design, and functional prototyping across web and
mobile products.
Collaborated with product managers, engineers, stakeholders, and external vendors to define product requirements and shape the product roadmap.
Established a shared design system that unified products, improved design consistency, and streamlined cross-functional collaboration.
DirectLync
Founding Designer
Owned the UX/UI and product design vision for a B2B SaaS platform, designing core workflows that increased user adoption, engagement, and long-term product growth.
Served as the founding design partner, shaping product strategy, user experience, and design direction from early discovery through launch and iteration.
Built and evolved the company’s design system and visual identity, improving scalability, consistency, and usability across all product surfaces.
Led product discovery, user research, and requirements definition, translating business and client goals into actionable design solutions for web and mobile products.
Mentored junior designers and partnered closely with engineering, product management, and marketing to deliver cohesive, user-centered experiences.
Translated client goals into actionable design deliverables by leading discovery, managing project direction, and producing prototypes and application designs for both web and mobile products.
Everything else
Education
University of Maryland, College Park
Bachelor of Arts
UX & UI Design
Wireframing and Prototyping / User Interface Design / User Experience Testing / Responsive Design Solutions
Product management
Strategic Roadmapping / Cross-functional collaboration / Data-Driven Decision Making
Research
Branding
Branding Strategy and positioning / Visual and Verbal Consistency / Audience Connection
I speak the language of design fluently and my toolbox overflows with most software and applications used to produce the best results.
Design
Figma
Sketch
Adobe XD
Adobe Photoshop
Adobe Illustration
Adobe Indesign
Premier
After Effects
Product management
Jira
Confluence
Asana
Miro
Airtable
Azure
Development
Storybook
HTML & CSS
Wordpress
Elementor
Analytics
Pendo
Hotjar
Google Analytics
Come explore a creative process where keeping things simple makes every design more beautiful and effective.
01
Discover Needs
I delve deep into understanding your brand, target audience, and objectives, unraveling the insights that will shape our creative journey.
02
Design Experience
Armed with insights, I bring concepts to life, seamlessly blending aesthetics and functionality for a visually stunning and user-centric experience.
03
Refine Feedback
I iterate tirelessly, refining designs based on feedback, ensuring every pixel and interaction aligns perfectly with brand identity and user expectations.
04
Deliver Project
The culmination of a collaborative efforts results in the delivery of a polished, cohesive digital experience that not only meets but exceeds expectations.