Decidedly
Helping people make confident purchase decisions through expert guidance, robust tools, and deep product comparisions
Attracting millions of users from day one
About
From tech to beauty to home and wellness, helping people buy better, search less, and spend smarter through a comission-based product review site.
To design an affiliate shopping experience that feels effortless and joyful, guiding users seamlessly through product discovery, education, and easy buying options, leaving them with a smile.
My role
User research
End-to-end UI/UX design
Iteration and testing
Rapid release
Desktop design
Mobile design
A curated collection of web and visual work